price — your home’s initial value —
would rise).
Next, the REALTOR® considers the market conditions. In a buyer’s
market, your price might need to be a little lower than the base CMA price
in order to reduce its time on the market and have a higher probability of
selling. In a seller’s market, the listing price can be a little higher.
Another strategy is to consider how sales of comparable homes are
faring — for instance, if the prices in your area are dropping X percent
each month, consider settling on a lower asking price to boost your chances
of selling quickly.
Be sure to ask your REALTOR® how he or she has arrived at the
recommended listing price. A good agent will be able to walk you through
the numbers and explain the strategy behind settling on a given listing
price.
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Although
a REALTOR® will work with you to determine a listing price when you decide
to put your home on the market, it helps to understand the process agents
use to reach that figure. Although methods vary, there are a few common
steps.
First,
REALTORS® complete a CMA (Comparative Market Analysis),
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Homeowners pay most attention to windows (72 percent) and blinds or curtains (67 percent) during annual spring cleaning, according to the American
Cleaning Institute.
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